9,799 category keywords
Collection pages win half of Shopify's category searches
We checked Google's top 10 for 9,799 category keywords that Shopify stores build collections for. Collection pages win 51% of them, and 45% of the collection pages that rank sit on sites under DR 50.
- Published
- 2026/09/13
- Sample
- Google top 10 in the US, UK and Australia for category terms that 3+ Shopify stores have a collection page for
- Data from
- SeekWinners
Most Shopify SEO advice says "start a blog". For shopping searches, Google usually wants something else.
We took the category keywords that at least three Shopify stores in our directory have built a collection page for, and pulled Google's top 10 results for each one in the US, UK and Australia. That gave us 9,799 keywords and 64,660 ranking pages to classify.
Key findings
- Collection pages win 51% of category searches. On those terms the top results are mostly store collection pages, not articles.
- Blog posts win 18%. For those terms a collection page is the wrong asset, or needs supporting content.
- Product pages almost never win a category search on their own.
- Authority matters less than people think. 45% of the collection pages ranking in the top 10 sit on sites under DR 50, and 18% sit on sites under DR 30.
- Google shows People Also Ask on 93% of these searches, Shopping results on 75%, and an AI Overview on 50%.
What wins each search
How we labelled each keyword, from the page types in its top 10 (the top four results count double):
| What ranks | Share of keywords |
|---|---|
| Collection pages | 51% |
| Mixed | 23% |
| Blog or informational pages | 18% |
| One brand owns the results | 7% |
| Marketplaces | 1% |
| Product pages | under 1% |
Who ranks: domain rating of ranking collection pages
| Domain rating | Share of ranking collection pages |
|---|---|
| Under 30 | 18% |
| 30 to 49 | 26% |
| 50 to 69 | 27% |
| 70 and up | 29% |
On more than 2,200 of these keywords, a collection page from a site under DR 50 holds a top-3 spot. Those are the terms a mid-size store can realistically take with a well-built collection page. The rest are held by large retailers and need links as well as a good page.
What to put on the page
- Answer the questions. People Also Ask appears on 93% of these searches. Put a short FAQ, using those exact questions, on the collection page itself.
- Keep copy on the collection page, not in a blog post. AI Overviews appear on half of these searches and cite pages that answer the question directly.
- Keep products in stock. Shopping results sit above the organic results on 75% of these searches. A collection full of sold-out products loses twice.
How to use this on your store
- List the categories you sell.
- For each, check whether Google's top 10 is mostly collection pages.
- Where it is, build that exact collection: real products, about 150 words of useful copy above the grid, the FAQ, and a link from your navigation.
- Where it isn't, write the guide instead, and link it to the collection.
SeekWinners runs these checks for a whole store at once and shows which collections are missing, thin or duplicated.
Method and limits
- Keywords: category terms with known search volume that at least three Shopify stores in the SeekWinners directory have a collection page for, most-shared first.
- Results: Google's organic top 10 per keyword in the US, UK and Australia, collected in September 2026. Volumes and domain ratings come from a third-party SEO data provider.
- Each keyword's label comes from the page types in its top 10, with the top four results counted double.
- This is one snapshot. Rankings move, and some low-authority results on very large terms may be temporary.
- We publish aggregates only; keyword-level figures stay inside the product.